Average success rate increased by 20% across 4 missions
Participants found it 10% easier to complete their tasks
Participants completed missions 10.5 seconds faster
Back to previous case study
Back to previous case study
Average success rate increased by 20% across 4 missions
Participants found it 10% easier to complete their tasks
Participants completed missions 10.5 seconds faster
Average success rate increased by 20% across 4 missions
Participants found it 10% easier to complete their tasks
Participants completed missions 10.5 seconds faster
FEATURE IDEATION & DESIGN
Prioritizing features for our MVP
FEATURE IDEATION & DESIGN
Prioritizing features for our MVP
FEATURE IDEATION & DESIGN
Prioritizing features for our MVP
We began by ideating features that would be the most valuable for Mia based on her primary goals, needs, and frustrations. We also took into account key features we observed in products that were already in market based on our earlier competitive analysis.
To prioritize, we categorized features evaluating what would make the most impact on the users’ experience along with the level of effort or expense needed to execute. Our final list of must-have features included:
The design studio allowed us to quickly ideate many options of our product layout, running through a fast pitching, critiquing, and iterating cycle to land on the “best” version of all of our ideas.
We then took the best designs from each of our sketches to bring into mid-fidelity, greyscale wireframes that represented our app’s general structure.
With our features decided, we moved into sketching and concepting rough designs for our app’s screens.
With our features decided, we moved into sketching and concepting rough designs for our app’s screens.
With our features decided, we moved into sketching and concepting rough designs for our app’s screens.
- Account creation for organizers
- Calendar view for volunteer shifts
- Fridge status (stock status or time since last check-in)
- Locate nearby fridges on a map
- Community feed to post and view about events, requests, and articles
- Upload photos and notes for a specific fridge
- Watch or follow fridges to keep up with their latest updates
- Fridge profiles to provide location, organizer contact info, and special notes
- Account creation for organizers
- Calendar view for volunteer shifts
- Fridge status (stock status or time since last check-in)
- Locate nearby fridges on a map
- Community feed to post and view about events, requests, and articles
- Upload photos and notes for a specific fridge
- Watch or follow fridges to keep up with their latest updates
- Fridge profiles to provide location, organizer contact info, and special notes
- Account creation for organizers
- Calendar view for volunteer shifts
- Fridge status (stock status or time since last check-in)
- Locate nearby fridges on a map
- Community feed to post and view about events, requests, and articles
- Upload photos and notes for a specific fridge
- Watch or follow fridges to keep up with their latest updates
- Fridge profiles to provide location, organizer contact info, and special notes
USABILITY TESTING
Improved usability scores compared against the existing designs
To further evaluate the effectiveness of the redesign, we completed one final round of unmoderated usability testing with 20 participants to observe how they navigated through each new feature.
USABILITY TESTING
Improved usability scores compared against the existing designs
To further evaluate the effectiveness of the redesign, we completed one final round of unmoderated usability testing with 20 participants to observe how they navigated through each new feature.
USABILITY TESTING
Improved usability scores compared against the existing designs
To further evaluate the effectiveness of the redesign, we completed one final round of unmoderated usability testing with 20 participants to observe how they navigated through each new feature.
USABILITY TESTING
Testing our designs with users
Through our design process, we made sure to build in testing to make sure what we designed was intuitive and usable by our target audience.
We conducted two rounds of usability testing with 10 total participants, once with mid-fidelity screens and once with high-fidelity screens, incorporating revisions between each round based on observations and metrics recorded while testing with users.
USABILITY TESTING
Testing our designs with users
Through our design process, we made sure to build in testing to make sure what we designed was intuitive and usable by our target audience.
We conducted two rounds of usability testing with 10 total participants, once with mid-fidelity screens and once with high-fidelity screens, incorporating revisions between each round based on observations and metrics recorded while testing with users.
USABILITY TESTING
Testing our designs with users
Through our design process, we made sure to build in testing to make sure what we designed was intuitive and usable by our target audience.
We conducted two rounds of usability testing with 10 total participants, once with mid-fidelity screens and once with high-fidelity screens, incorporating revisions between each round based on observations and metrics recorded while testing with users.
STYLE GUIDE
Developing a design system
Through our design process, we made sure to build in testing to make sure what we designed was intuitive and usable by our target audience.
We conducted two rounds of usability testing with 10 total participants, once with mid-fidelity screens and once with high-fidelity screens, incorporating revisions between each round based on observations and metrics recorded while testing with users.
STYLE GUIDE
Developing a design system
Through our design process, we made sure to build in testing to make sure what we designed was intuitive and usable by our target audience.
We conducted two rounds of usability testing with 10 total participants, once with mid-fidelity screens and once with high-fidelity screens, incorporating revisions between each round based on observations and metrics recorded while testing with users.
STYLE GUIDE
Developing a design system
Through our design process, we made sure to build in testing to make sure what we designed was intuitive and usable by our target audience.
We conducted two rounds of usability testing with 10 total participants, once with mid-fidelity screens and once with high-fidelity screens, incorporating revisions between each round based on observations and metrics recorded while testing with users.
Over half of the participants first clicked on a fridge in the map list rather than navigating via the bottom menu.
Many also did not connect “calendar” with scheduling and instead thought to complete the task through a fridge’s account.
We revised the copy from “calendar” to read “scheduling” to better represent the purpose for that menu item.
We also added a way to navigate to the calendar from within the fridge profile.
Over half of the participants first clicked on a fridge in the map list rather than navigating via the bottom menu.
Many also did not connect “calendar” with scheduling and instead thought to complete the task through a fridge’s account.
We revised the copy from “calendar” to read “scheduling” to better represent the purpose for that menu item.
We also added a way to navigate to the calendar from within the fridge profile.
Over half of the participants first clicked on a fridge in the map list rather than navigating via the bottom menu.
Many also did not connect “calendar” with scheduling and instead thought to complete the task through a fridge’s account.
We revised the copy from “calendar” to read “scheduling” to better represent the purpose for that menu item.
We also added a way to navigate to the calendar from within the fridge profile.
Over half of the task completions were indirect, which meant that there were many misclicks and backtracks.
Along with the highest average time spent on this task, we noticed that participants seemed overwhelmed with the number of options presented to them.
Our solution was to reduce the content and number of features offered on fridge profiles by reviewing and prioritizing based on Mia’s biggest needs
Over half of the task completions were indirect, which meant that there were many misclicks and backtracks.
Along with the highest average time spent on this task, we noticed that participants seemed overwhelmed with the number of options presented to them.
Our solution was to reduce the content and number of features offered on fridge profiles by reviewing and prioritizing based on Mia’s biggest needs
Over half of the task completions were indirect, which meant that there were many misclicks and backtracks.
Along with the highest average time spent on this task, we noticed that participants seemed overwhelmed with the number of options presented to them.
Our solution was to reduce the content and number of features offered on fridge profiles by reviewing and prioritizing based on Mia’s biggest needs
Our solution was to make updates to the menu copy to offer more clarity as to the content living on those screens
We observed many participants second-guessing which navigation icon to tap before deciding. Upon follow-up, we heard that it wasn’t super clear to them where each tap would take them.
Our solution was to make updates to the menu copy to offer more clarity as to the content living on those screens
We observed many participants second-guessing which navigation icon to tap before deciding. Upon follow-up, we heard that it wasn’t super clear to them where each tap would take them.
Our solution was to make updates to the menu copy to offer more clarity as to the content living on those screens
We observed many participants second-guessing which navigation icon to tap before deciding. Upon follow-up, we heard that it wasn’t super clear to them where each tap would take them.
Overwhelmed by competing features
Overwhelmed by competing features
Overwhelmed by competing features
Navigational copy updates
Navigational copy updates
Navigational copy updates
NEXT STEPS + REFLECTION
With another sprint…
If I had the opportunity to continue working on this project, I would focus on:
Additional user and business research on features for quote compare
Explore the addition of a Marble browser extension - a key insight we heard from interviews and testing alike is how universally frustrating it can be to shop for insurance. A browser extension could allow members to auto-fill forms based on information Marble already knows, as well as automatically send quote details back to Marble for comparison.
What I learned
Before working with Marble, I had a limited idea of what to expect with the insurance industry. However, through this experience, I was able to have a valuable look behind the curtain of all the different considerations taken into account when working with insurance quotes and what you can and can’t show to potential customers.
Outside of learning about the industry itself, I was also able to gain some great exposure to what it’s like working outside a linear UX design process. In this instance, we had to do some initial usability testing before diving into the research and while it felt backwards at first, having initial testing results under our belt as we worked on the redesign helped to bolster the design decisions we made.
NEXT STEPS + REFLECTION
With another sprint…
If I had the opportunity to continue working on this project, I would focus on:
Additional user and business research on features for quote compare
Explore the addition of a Marble browser extension - a key insight we heard from interviews and testing alike is how universally frustrating it can be to shop for insurance. A browser extension could allow members to auto-fill forms based on information Marble already knows, as well as automatically send quote details back to Marble for comparison.
What I learned
Before working with Marble, I had a limited idea of what to expect with the insurance industry. However, through this experience, I was able to have a valuable look behind the curtain of all the different considerations taken into account when working with insurance quotes and what you can and can’t show to potential customers.
Outside of learning about the industry itself, I was also able to gain some great exposure to what it’s like working outside a linear UX design process. In this instance, we had to do some initial usability testing before diving into the research and while it felt backwards at first, having initial testing results under our belt as we worked on the redesign helped to bolster the design decisions we made.
NEXT STEPS + REFLECTION
With another sprint…
If I had the opportunity to continue working on this project, I would focus on:
Additional user and business research on features for quote compare
Explore the addition of a Marble browser extension - a key insight we heard from interviews and testing alike is how universally frustrating it can be to shop for insurance. A browser extension could allow members to auto-fill forms based on information Marble already knows, as well as automatically send quote details back to Marble for comparison.
What I learned
Before working with Marble, I had a limited idea of what to expect with the insurance industry. However, through this experience, I was able to have a valuable look behind the curtain of all the different considerations taken into account when working with insurance quotes and what you can and can’t show to potential customers.
Outside of learning about the industry itself, I was also able to gain some great exposure to what it’s like working outside a linear UX design process. In this instance, we had to do some initial usability testing before diving into the research and while it felt backwards at first, having initial testing results under our belt as we worked on the redesign helped to bolster the design decisions we made.
THE IMPACT
Our UX contributions in production
The incremental design changes that were made as a result of usability testing Marble's existing pages can be launched in a matter of days, and while minor, can make a measurable impact on Marble's site usability and utility.
“In the coming months we will be prioritizing the implementation of Stephanie’s work and given the research already done, I’m excited and confident about the impact it will have on our product conversion and satisfaction.”
— Stuart Winchester, Marble CEO
THE IMPACT
Our UX contributions in production
The incremental design changes that were made as a result of usability testing Marble's existing pages can be launched in a matter of days, and while minor, can make a measurable impact on Marble's site usability and utility.
“In the coming months we will be prioritizing the implementation of Stephanie’s work and given the research already done, I’m excited and confident about the impact it will have on our product conversion and satisfaction.”
— Stuart Winchester, Marble CEO
THE IMPACT
Our UX contributions in production
The incremental design changes that were made as a result of usability testing Marble's existing pages can be launched in a matter of days, and while minor, can make a measurable impact on Marble's site usability and utility.
“In the coming months we will be prioritizing the implementation of Stephanie’s work and given the research already done, I’m excited and confident about the impact it will have on our product conversion and satisfaction.”
— Stuart Winchester, Marble CEO
FEATURE SPOTLIGHT #1
Onboarding as an organizer
Upon downloading the app, organizers will run through a brief onboarding of the kind of features plenish has to offer before they are brought through the sign up process.
FEATURE SPOTLIGHT #1
Onboarding as an organizer
Upon downloading the app, organizers will run through a brief onboarding of the kind of features plenish has to offer before they are brought through the sign up process.
FEATURE SPOTLIGHT #1
Onboarding as an organizer
Upon downloading the app, organizers will run through a brief onboarding of the kind of features plenish has to offer before they are brought through the sign up process.
FEATURE SPOTLIGHT #2
Coordinate volunteer shifts in your calendar
Organizers can utilize the calendar to view who is scheduled to work which shifts or any events they have saved.
FEATURE SPOTLIGHT #2
Coordinate volunteer shifts in your calendar
Organizers can utilize the calendar to view who is scheduled to work which shifts or any events they have saved.
FEATURE SPOTLIGHT #2
Coordinate volunteer shifts in your calendar
Organizers can utilize the calendar to view who is scheduled to work which shifts or any events they have saved.
FEATURE SPOTLIGHT #3
Community posts and organizer contact database
Organizers can use the community feed to post about their own fridge events or view other postings and contact fellow fridge organizers.
FEATURE SPOTLIGHT #3
Community posts and organizer contact database
Organizers can use the community feed to post about their own fridge events or view other postings and contact fellow fridge organizers.
FEATURE SPOTLIGHT #3
Community posts and organizer contact database
Organizers can use the community feed to post about their own fridge events or view other postings and contact fellow fridge organizers.
FEATURE SPOTLIGHT #4
Fridge profiles
Fridge profiles give organizers an opportunity to write notes or provide important information to volunteers who may be working a shift for the first time. They can also view recent check-in notes like photos and ratings of the fridge’s cleanliness or stock status.
FEATURE SPOTLIGHT #4
Fridge profiles
Fridge profiles give organizers an opportunity to write notes or provide important information to volunteers who may be working a shift for the first time. They can also view recent check-in notes like photos and ratings of the fridge’s cleanliness or stock status.
FEATURE SPOTLIGHT #4
Fridge profiles
Fridge profiles give organizers an opportunity to write notes or provide important information to volunteers who may be working a shift for the first time. They can also view recent check-in notes like photos and ratings of the fridge’s cleanliness or stock status.
THE CHALLENGE
In New York State, food makes up nearly 18% of all waste. Meanwhile, almost 13% of New Yorkers suffer from food insecurity — something made even worse by the global pandemic in low income communities. As a result, many community leaders took on the jobs of organizing community fridges to serve these neighborhoods and empower them to take what they need.
However, the time it takes coordinating volunteers and deliveries to these fridges can be incredibly restrictive and hard to sustain along their other full time commitments.
THE CHALLENGE
In New York State, food makes up nearly 18% of all waste. Meanwhile, almost 13% of New Yorkers suffer from food insecurity — something made even worse by the global pandemic in low income communities. As a result, many community leaders took on the jobs of organizing community fridges to serve these neighborhoods and empower them to take what they need.
However, the time it takes coordinating volunteers and deliveries to these fridges can be incredibly restrictive and hard to sustain along their other full time commitments.
THE CHALLENGE
In New York State, food makes up nearly 18% of all waste. Meanwhile, almost 13% of New Yorkers suffer from food insecurity — something made even worse by the global pandemic in low income communities. As a result, many community leaders took on the jobs of organizing community fridges to serve these neighborhoods and empower them to take what they need.
However, the time it takes coordinating volunteers and deliveries to these fridges can be incredibly restrictive and hard to sustain along their other full time commitments.
🎯 Project Goals
Understand how community fridge organizers maintain their overall fridge health, from evaluating stock to keeping fridges clean for their community
Provide a simple way to connect with nearby community organizers and their outreach events
Create an organizer-focused solution to coordinating volunteer shifts and oversee fridge check-ins
🎯 Project Goals
Understand how community fridge organizers maintain their overall fridge health, from evaluating stock to keeping fridges clean for their community
Provide a simple way to connect with nearby community organizers and their outreach events
Create an organizer-focused solution to coordinating volunteer shifts and oversee fridge check-ins
🎯 Project Goals
Understand how community fridge organizers maintain their overall fridge health, from evaluating stock to keeping fridges clean for their community
Provide a simple way to connect with nearby community organizers and their outreach events
Create an organizer-focused solution to coordinating volunteer shifts and oversee fridge check-ins
🔍 Problem Statement
How might we ensure community organizers have the tools they need to network with fellow mutual aid leaders, coordinate volunteer efforts, and maintain community fridge health?
🔍 Problem Statement
How might we ensure community organizers have the tools they need to network with fellow mutual aid leaders, coordinate volunteer efforts, and maintain community fridge health?
🔍 Problem Statement
How might we ensure community organizers have the tools they need to network with fellow mutual aid leaders, coordinate volunteer efforts, and maintain community fridge health?
THE APPROACH
Our research and design process
Our final design was the product of synthesizing results from business research and user interviews.
Keep reading below for a deeper dive into how we made design decisions for Plenish!
THE APPROACH
Our research and design process
Our final design was the product of synthesizing results from business research and user interviews.
Keep reading below for a deeper dive into how we made design decisions for Plenish!
THE APPROACH
Our research and design process
Our final design was the product of synthesizing results from business research and user interviews.
Keep reading below for a deeper dive into how we made design decisions for Plenish!
Plenish: a conceptual mobile app for community fridge organizers
MY ROLE
UX researcher and design lead
TIMELINE
2 week sprint completed during General Assembly’s UX Design Immersive
(Apr - May 2022)
TOOLS
Figma, Otter, FigJam
METHODS USED
User Interviews, Affinity Map, User Persona & Journey Map, Wireframing & Prototyping, Usability Testing
Through business and user research, I, along with a team of 3 UX designers, sought to understand how community fridge organizers maintain their fridge’s health and network within the community in order to create a companion mobile app to aid in their day-to-day operations.
Community fridges are an invaluable resource for those who are ineligible for government-funded relief. However, there is little to no network between the 100+ community fridges in NYC and time-constrained organizers have limited ways to garner support or volunteers.
Plenish: a conceptual mobile app for community fridge organizers
MY ROLE
UX researcher and design lead
TIMELINE
2 week sprint completed during General Assembly’s UX Design Immersive
(Apr - May 2022)
TOOLS
Figma, Otter, FigJam
METHODS USED
User Interviews, Affinity Map, User Persona & Journey Map, Wireframing & Prototyping, Usability Testing
Through business and user research, I, along with a team of 3 UX designers, sought to understand how community fridge organizers maintain their fridge’s health and network within the community in order to create a companion mobile app to aid in their day-to-day operations.
Community fridges are an invaluable resource for those who are ineligible for government-funded relief. However, there is little to no network between the 100+ community fridges in NYC and time-constrained organizers have limited ways to garner support or volunteers.
Plenish: a conceptual mobile app for community fridge organizers
MY ROLE
UX researcher and design lead
TIMELINE
2 week sprint completed during General Assembly’s UX Design Immersive
(Apr - May 2022)
TOOLS
Figma, Otter, FigJam
METHODS USED
User Interviews, Affinity Map, User Persona & Journey Map, Wireframing & Prototyping, Usability Testing
Through business and user research, I, along with a team of 3 UX designers, sought to understand how community fridge organizers maintain their fridge’s health and network within the community in order to create a companion mobile app to aid in their day-to-day operations.
Community fridges are an invaluable resource for those who are ineligible for government-funded relief. However, there is little to no network between the 100+ community fridges in NYC and time-constrained organizers have limited ways to garner support or volunteers.
Clicks on our redesign (right) were much more concentrated and darker where we wanted them to - in creating quote comparisons. This meant fewer misclicks and that the majority of participants were being directed to the right areas of the page.
Time on task also decreased by 37 seconds, meaning that there was less hesitation when landing on the new "Explore Quotes" page and participants were able to quickly determine their next step.
Clicks on our redesign (right) were much more concentrated and darker where we wanted them to - in creating quote comparisons. This meant fewer misclicks and that the majority of participants were being directed to the right areas of the page.
Time on task also decreased by 37 seconds, meaning that there was less hesitation when landing on the new "Explore Quotes" page and participants were able to quickly determine their next step.
Clicks on our redesign (right) were much more concentrated and darker where we wanted them to - in creating quote comparisons. This meant fewer misclicks and that the majority of participants were being directed to the right areas of the page.
Time on task also decreased by 37 seconds, meaning that there was less hesitation when landing on the new "Explore Quotes" page and participants were able to quickly determine their next step.
Marble’s original layout
Redesigned quote search layout
THE SOLUTION
All of the information about the community fridges you care about
My team and I created a centralized platform to reduce the overwhelming number of apps and threads organizers need to use in order to facilitate their day-to-day fridge operations.
A calendar integration to view and manage scheduled volunteer shifts
Community posts to connect with fellow organizers or advertise your own outreach events
Fridge profiles that provide information about a fridge’s latest check-in and volunteer base at a glance
THE SOLUTION
All of the information about the community fridges you care about
My team and I created a centralized platform to reduce the overwhelming number of apps and threads organizers need to use in order to facilitate their day-to-day fridge operations.
A calendar integration to view and manage scheduled volunteer shifts
Community posts to connect with fellow organizers or advertise your own outreach events
Fridge profiles that provide information about a fridge’s latest check-in and volunteer base at a glance
THE SOLUTION
All of the information about the community fridges you care about
My team and I created a centralized platform to reduce the overwhelming number of apps and threads organizers need to use in order to facilitate their day-to-day fridge operations.
A calendar integration to view and manage scheduled volunteer shifts
Community posts to connect with fellow organizers or advertise your own outreach events
Fridge profiles that provide information about a fridge’s latest check-in and volunteer base at a glance
In testing various iterations of our conceptual screens, we made measurable improvements such as:
Average success rate increased by 20% across 4 missions
Participants found it 10% easier to complete their tasks
Participants completed missions 10.5 seconds faster
In testing various iterations of our conceptual screens, we made measurable improvements such as:
Average success rate increased by 20% across 4 missions
Participants found it 10% easier to complete their tasks
Participants completed missions 10.5 seconds faster
In testing various iterations of our conceptual screens, we made measurable improvements such as:
Average success rate increased by 20% across 4 missions
Participants found it 10% easier to complete their tasks
Participants completed missions 10.5 seconds faster
BUSINESS RESEARCH
Checking out the current competitive landscape
Before embarking on user research, we wanted to first take a look at what tools were already out there for community organizers and what features they offered for them.
BUSINESS RESEARCH
Checking out the current competitive landscape
Before embarking on user research, we wanted to first take a look at what tools were already out there for community organizers and what features they offered for them.
BUSINESS RESEARCH
Checking out the current competitive landscape
Before embarking on user research, we wanted to first take a look at what tools were already out there for community organizers and what features they offered for them.
USER RESEARCH & INTERVIEWS
Hearing directly from community fridge organizers
Through Zoom and in-person interviews, my team and I conducted user research with 6 community fridge organizers to learn about their operational strategies and understand how they currently manage their responsibilities.
USER RESEARCH & INTERVIEWS
Hearing directly from community fridge organizers
Through Zoom and in-person interviews, my team and I conducted user research with 6 community fridge organizers to learn about their operational strategies and understand how they currently manage their responsibilities.
USER RESEARCH & INTERVIEWS
Hearing directly from community fridge organizers
Through Zoom and in-person interviews, my team and I conducted user research with 6 community fridge organizers to learn about their operational strategies and understand how they currently manage their responsibilities.
PERSONA & JOURNEY MAP
Dialing in on who we’re designing for and their unique needs
These key insights allowed us to craft a persona and a current journey map to ensure that we focused on the specific goals, needs, and frustrations of our target audience as we moved into design.
PERSONA & JOURNEY MAP
Dialing in on who we’re designing for and their unique needs
These key insights allowed us to craft a persona and a current journey map to ensure that we focused on the specific goals, needs, and frustrations of our target audience as we moved into design.
PERSONA & JOURNEY MAP
Dialing in on who we’re designing for and their unique needs
These key insights allowed us to craft a persona and a current journey map to ensure that we focused on the specific goals, needs, and frustrations of our target audience as we moved into design.
SECONDARY AND TERTIARY PERSONAS
SECONDARY AND TERTIARY PERSONAS
SECONDARY AND TERTIARY PERSONAS
Our focus was primarily on community fridge organizers as our target audience. However, we recognized that the ecosystem for managing and maintaining a fridge spans beyond that. There are volunteers and local businesses that also come together to support community fridges who may have their own personal needs with an app. As a result, we also created secondary and tertiary personas as well to ensure that their topmost needs can be addressed within plenish as well.
Our focus was primarily on community fridge organizers as our target audience. However, we recognized that the ecosystem for managing and maintaining a fridge spans beyond that. There are volunteers and local businesses that also come together to support community fridges who may have their own personal needs with an app. As a result, we also created secondary and tertiary personas as well to ensure that their topmost needs can be addressed within plenish as well.
Our focus was primarily on community fridge organizers as our target audience. However, we recognized that the ecosystem for managing and maintaining a fridge spans beyond that. There are volunteers and local businesses that also come together to support community fridges who may have their own personal needs with an app. As a result, we also created secondary and tertiary personas as well to ensure that their topmost needs can be addressed within plenish as well.
Key Takeaways
No competitors offered the ability to view the stock status of the fridge at a glance (low vs fully stocked or # of items remaining)
No competitors offered the ability to share an anticipatory estimate of when the fridge would need to be restocked based on past rates of depletion
Overall, we found that there were no features that were shared across all 6 competitors
Key Takeaways
No competitors offered the ability to view the stock status of the fridge at a glance (low vs fully stocked or # of items remaining)
No competitors offered the ability to share an anticipatory estimate of when the fridge would need to be restocked based on past rates of depletion
Overall, we found that there were no features that were shared across all 6 competitors
Key Takeaways
No competitors offered the ability to view the stock status of the fridge at a glance (low vs fully stocked or # of items remaining)
No competitors offered the ability to share an anticipatory estimate of when the fridge would need to be restocked based on past rates of depletion
Overall, we found that there were no features that were shared across all 6 competitors
Key Takeaways
Community fridge organizers need a formal system for planning and strategizing their day to day
Community organizers recognize the importance of raising awareness of their community fridge to drive donations and get steady volunteers.
Community organizers value having a network of other mutual aid and community leaders.
Fridge organizers depend on volunteers and others to help them maintain the health of the fridge
Key Takeaways
Community fridge organizers need a formal system for planning and strategizing their day to day
Community organizers recognize the importance of raising awareness of their community fridge to drive donations and get steady volunteers.
Community organizers value having a network of other mutual aid and community leaders.
Fridge organizers depend on volunteers and others to help them maintain the health of the fridge
Key Takeaways
Community fridge organizers need a formal system for planning and strategizing their day to day
Community organizers recognize the importance of raising awareness of their community fridge to drive donations and get steady volunteers.
Community organizers value having a network of other mutual aid and community leaders.
Fridge organizers depend on volunteers and others to help them maintain the health of the fridge
NEXT STEPS + REFLECTION
With another sprint…
My next steps on this concept would be to:
Expand onboarding sequences to show what it would look like for a user to add or claim a community fridge, craft a community post, or submit a check-in note.
Exploration into the volunteer-centric interface and what it would look like for a volunteer signing up to use plenish. This would require user research focused on what volunteers need the most.
What I learned
Design with purpose and intention - with many iterations before even the first round of testing, I noticed features and design flairs that had snuck in there without a strong backing by our collected research or data.
Don’t be afraid to seek out your user - with such a narrow and specific audience to design for, we were at first intimidated with how we could recruit users for interviews. However, we just had to get over the hurdle of waiting for users to come to us and go to them!
NEXT STEPS + REFLECTION
With another sprint…
My next steps on this concept would be to:
Expand onboarding sequences to show what it would look like for a user to add or claim a community fridge, craft a community post, or submit a check-in note.
Exploration into the volunteer-centric interface and what it would look like for a volunteer signing up to use plenish. This would require user research focused on what volunteers need the most.
What I learned
Design with purpose and intention - with many iterations before even the first round of testing, I noticed features and design flairs that had snuck in there without a strong backing by our collected research or data.
Don’t be afraid to seek out your user - with such a narrow and specific audience to design for, we were at first intimidated with how we could recruit users for interviews. However, we just had to get over the hurdle of waiting for users to come to us and go to them!
NEXT STEPS + REFLECTION
With another sprint…
My next steps on this concept would be to:
Expand onboarding sequences to show what it would look like for a user to add or claim a community fridge, craft a community post, or submit a check-in note.
Exploration into the volunteer-centric interface and what it would look like for a volunteer signing up to use plenish. This would require user research focused on what volunteers need the most.
What I learned
Design with purpose and intention - with many iterations before even the first round of testing, I noticed features and design flairs that had snuck in there without a strong backing by our collected research or data.
Don’t be afraid to seek out your user - with such a narrow and specific audience to design for, we were at first intimidated with how we could recruit users for interviews. However, we just had to get over the hurdle of waiting for users to come to us and go to them!
Adding clarity to contextual information
Adding clarity to contextual information
Adding contextual clarity to menu copy
✌🏼 2022 • Stephanie Lee •
✌🏼 2022 • Stephanie Lee •
✌🏼 2022 • Stephanie Lee •
MY ROLE
UX researcher and design lead
TIMELINE
2 week sprint completed during General Assembly’s UX Design Immersive (Apr - May 2022)
TOOLS
Figma, Otter, FigJam
METHODS USED
User Interviews, Affinity Map, User Persona & Journey Map, Wireframing & Prototyping, Usability Testing
Through business and user research, I, along with a team of 3 UX designers, sought to understand how community fridge organizers maintain their fridge’s health and network within the community in order to create a companion mobile app to aid in their day-to-day operations.
Community fridges are an invaluable resource for those who are ineligible for government-funded relief. However, there is little to no network between the 100+ community fridges in NYC and time-constrained organizers have limited ways to garner support or volunteers.
Through business and user research, I, along with a team of 3 UX designers, sought to understand how community fridge organizers maintain their fridge’s health and network within the community in order to create a companion mobile app to aid in their day-to-day operations.
Community fridges are an invaluable resource for those who are ineligible for government-funded relief. However, there is little to no network between the 100+ community fridges in NYC and time-constrained organizers have limited ways to garner support or volunteers.
MY ROLE
UX researcher and design lead
TIMELINE
2 week sprint completed during General Assembly’s UX Design Immersive
(Apr - May 2022)
TOOLS
Figma, Otter, FigJam
METHODS USED
User Interviews, Affinity Map, User Persona & Journey Map, Wireframing & Prototyping, Usability Testing
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Back to previous case study
